The National Information Technology Development Agency (NITDA) has been shortlisted for the Digital Communication Awards (DCA) for its campaign on Digital Innovation for Economic Prosperity.
The NITDA campaign is shortlisted in the highly competitive Public Affairs category and will compete against campaigns such as the Irish Pharmaceutical Healthcare Association (IPHA), PLMR Communication from the UK, the Austrian Federal Economic Chamber Wirtschaftskammer Österreich and the IHK Chamber of Industry . and Trade in Kiel, Germany.
The DCA organized by the University of Applied Sciences in Quadriga, Germany, was launched in 2011 as an online communications competition at the practical and academic levels. An expert jury of leading practitioners and scholars reviews outstanding online projects and campaigns.
Confirming the nomination in an email, DCA Manager Valentina Neumair wrote: “I am very pleased to inform you that your project ‘Digital Innovation for Economic Prosperity’ has been shortlisted in the Public Affairs category for Digital Communication Awards 2022! CONGRATULATIONS!”
“The jury meeting will take place on September 1 (9 a.m. to 3 p.m. CEST) and September 2 (9 a.m. to 1 p.m. CEST). The meeting will be entirely digital. Jury members will be divided into groups on Microsoft Teams. The nominees will present their projects one after the other during a Microsoft Teams video call.
The NITDA campaign executed by Image Merchant Promotion (IMPR), publishers of PRNigeria and Economic Confidential, involved the creation of an online portal, media coverage, well-researched weekly articles and a book presentation.
The campaign that culminated in a book, “Digital Innovation for Economic Prosperity in Nigeria,” written by Inyene Ibanga, examines and highlights the role of regulators in promoting the use of information technology ( IT) in all fields. It also explores ways in which the country is not being left behind in deploying technological tools to provide solutions to economic challenges.
The campaign endorsed by the Minister of Communication and Digital Economy, Professor Ali Ibrahim Pantami, reinforces a positive perspective on digital innovation and the digital economy and encourages the participation of critical actors, investors and startups to enter the sector which later registers an unprecedented contribution to the GDP.
The NITDA campaign won the 2021 Spokespersons Communication Award (SCA) and the SABER Certificate of Excellence at the 2022 African Public Relations Association (APRA) Conference in Dar Salaam, Tanzania.
Notable brands among shortlisted finalists for other Digital Communication Awards categories include Council of Europe, Romanian Police, Qatar Tourism, FDI World Dental Federation, American Express, Nelson Mandela University, Al Jazeera Media Network, European Investment Bank , Daikin Air Conditioning Italy and United Grand Lodge of England.
The others are Bayer AB, Vodafone, Fazer Confectionery, McDonald’s Deutschland, Michelin, Roche, Siemens, EU Global Climate Change Alliance, PUMA SE, DHL Parcel, Coca-Cola HBC, BMW Group, Mitsubishi and Instagram.