PJSC Sberbank: Sber wins five prestigious Red Dot Award categories


Four Sber projects won Red Dot Awards in five categories. Panelists praised Sber’s HR Pulse platform, the user interface for Sber’s new ATMs, a typeface system and widgets on the SberBusiness corporate online banking platform.

Pulse, the HR platform, won awards in two categories: Applications and User Interface and Experience Design (the User Interfaces subcategory). It consolidates more than 40 instruments for Sberbank employees and job applicants. Pulse is different from traditional HCM (Human Capital Management) systems due to its human-centric approach and improved user experience. The platform is easy to use on all kinds of devices: desktops, tablets and phones. Its universal design system, exclusive buttons and illustrations, original texts and redesign help users switch between devices and services to solve various problems.

The ATM user interface has been reinvented, with the most popular transactions now available on the home screen and a personalized menu offering the transactions and amounts of money that a specific user would find relevant. Voice typing is another new option for customers to receive services through voice interactions. In addition, Sber’s new ATMs are environmentally friendly: when a plastic card expires, the user can recycle it using an ATM; Customers are also advised to print receipts only when necessary. The all-new interface is user-friendly and displays icons and brief on-screen animations alongside the ATM modules responsible for a specific action. This micro-animation on ATM screens is instrumental as it mimics real actions and shows guidance guiding customers.

Sber typeface system is the largest corporate typeface system in Russia featuring 50 unique fonts – from universal fonts and working well with small font sizes to bright display fonts supporting the brand new image – designed specifically for Sber . It is important to note that the fonts work well with both the main foreign languages ​​(English, French, Spanish, German, Portuguese) and the languages ​​of the former member states of the USSR.

SberBusiness Widgets are a promising technology of the bank that meets the needs of businesses and greatly facilitates the routine of the business. Widgets can be integrated into both the SberBusiness website and mobile app, allowing you to manage day-to-day tasks in various areas of work: from transactions and payment control to utility payments, business promotion and building relationships with clients. This is Sber’s fourth Red Dot award for corporate online banking. In 2017, Sberbank was the first Russian bank to receive a Red Dot award – in that year it was awarded for the design of the online banking platform Sberbank Business Online.

The Red point price is one of the most prestigious international quality labels in the global design industry. Awarded by the European Design Zentrum NRW, it dates from 1955 and evaluates the best products in three main categories: Product Design, Communication Design and Design Concept. The Red Dot Jury is made up of around fifty international experts. They test, discuss and evaluate each entry individually by applying the following criteria: degree of innovation, functionality, formal quality, ergonomics, durability, emotional content, ecological compatibility, etc. Previously, the SberPortal smart display, the SberBank Online mobile app, and other Sber products and services had won the Red Dot Awards.


Sberbank of Russia published this content on August 20, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on 22 Aug 2021 10:03:06 AM UTC.

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